The Super Bowl is all about the commercials, but MillerCoors recently filed a lawsuit against rival Anheuser-Busch InBev, claiming that a Bud Light ad shown during the Super Bowl is false advertising meant to deceive customers and misuses the Miller and Coors trademarks.
The company is seeking an injunction to stop Anheuser-Busch InBev from continuing the Bud Light ad campaign.
The St. Louis Post-Dispatch first reported and posted the lawsuit, which was filed in a Wisconsin federal court.
The lawsuit is the latest retaliation from the U.S. subsidiary of Molson Coors Brewing for the Bud Light campaign that shamed Miller Lite and Coors Light for using corn syrup which has caused backlash from both the MillerCoors and corn industry growers themselves.
MillerCoors said that none of its final products contain the ingredient, which is used during the brewing process. MillerCoors also stated if the Anheuser-Busch InBev ad campaign was to increase transparency, it failed to tell consumers that it uses corn syrup in drinks such as Stella Artois Cidre and Busch Light, and even uses high-fructose syrup in others to continue with the finger pointing.
Now as many of us sit back and enjoy the ever growing independent and craft brewing options as we wait for the courts to decide who was in the right and who was in the wrong and ask ourselves can we not just all get along.
By Jamie Barrie