Spotlight on Business – Spotlight On Business Magazine

7 Ways to Make Customer Fall Head Over Heels for You Brand

After hundreds of branding consults, the most common thing my clients ask for is a brand that people will love. What they’re really saying—most of the time—is that they want […]

CityFolk – Ottawa’s an end-of-summer tradition

CityFolk has come a long way and celebrated its 25th anniversary last year. Originally it was known as the Ottawa Folk Festival which was launched back in 1994 by Max […]

Take advantage of slow times, to build a better business and brand

Regardless of the product or service that you sell, there are going to be ups and downs in your business cycles for any small or medium sized business. So these […]

Things to think about when selling your business to avoid the lava

You know that old maxim ‘the more things change, the more they stay the same’? Because we largely feature small and medium businesses on the rise in industries that are […]

Getting back in the Zone

Taking on a leadership roll whether it is related to a project or team can cause one to experience stress in the workplace. Depending on your experience and the role […]

5 Ways to Boost your Brand this Summer

Ah Summer, it’s the most wonderful time of the year… to get completely distracted from building your brand! Because the Summer is such a short-lived season here in the Maritimes, […]

How do be a Happy Entrepreneur

Down deep, everyone who chooses the life of an entrepreneur does so with the belief it will make them happier. We’re convinced that our business will give us things we […]

Toursec – Making events memorable for all the right reasons

We have all attended a festival, concert, sporting event or some other type of mass gathering, but have you ever thought about all the work that goes into that event […]

What to look for when Hiring to Build a Successful Business

Building a business and brand is as much about the people you hire as it is about the products or services that you offer. Creating a successful brand requires bringing […]

The Riverfront Jubilee – A Nova Scotia Signature Event

Pictou County is the birthplace of New Scotland but known now as the province of Nova Scotia, Canada. Famous for its majestic coastline and amazing beaches, like Melmerby Beach with […]

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