After hundreds of branding consults, the most common thing my clients ask for is a brand that people will love. What they’re really saying—most of the time—is that they want […]
Read more
Category: Spotlight on Innovation
Privacy-focused messaging apps – Are users switching rather than sharing?
Both Signal and Telegram saw millions of installs globally in early January after an announcement from Tesla CEO, Elon Musk urged his Twitter followers to “use Signal” as an alternative to Facebook-owned […]
Read more
Vehicle Health – A Pandemic is not a reason to postpone Preventive Maintenance on your vehicle
Be careful to pay attention to that reminder phone call or email from your trusted auto service technician, or the next oil change sticker on your windshield. They are just not […]
Read more
Having a Voice – How it relates to building your Business Brand
On July 23, 2020, Alexandria Ocasio-Cortez, the Democratic representative for New York’s 14th congressional district stood up on the United States House Floor and in my opinion gave one of the […]
Read more
Napier Outdoors – Celebrating 30 years of Endless Adventures
It is great to follow up with previously featured businesses to see how things are going and we just had that opportunity this month with Napier Outdoors when we caught […]
Read more
Riverwood Acoustics – Historic. Artful. Unrivaled.
If you are looking for a warm, rich sound experience in a Bluetooth wireless speaker and have an appreciation for artistic design, look no further than Riverwood Acoustics. Spotlight on […]
Read more
North Keg – Your Key Partner in Cost Effective Keg Solutions
Matt Wowchuk was well into writing a business plan for opening a brewery when he discovered the costs and complications of buying a sufficient number of kegs upfront. He and […]
Read more
Thinking about taking your brand to the masses with Live Video
In todays new business normal more and more brands are looking to connect with customers as foot traffic and face to face connections have been limited during the pandemic over […]
Read more
Engaging Customers – There’s Something About Bios
Interestingly, one of the things I get asked to do a lot is to write website bios. I hear common things like, “I don’t know what to say” “I don’t […]
Read more
Vessel Packaging – Breaking barriers in the beverage canning industry
From Vancouver to Halifax and even beyond the border, for all beverages from craft beer to Ready to Drink cocktails to sparkling water, Vessel Packaging has a can for you. […]
Read more