The Dynamic Soul of Selling – When It’s Time to Invest in Growth

This one is dedicated to my fellow Entrepreneurs and Senior Level Executives who know they want more growth but are unsure just how to get it.  Are you comfortable and moving along at a steady pace with your business, do you want more revenue growth and not sure where to start and you’ve thought about investing in something, like marketing that will help take your business and brand to the next level? If this is you, then you know sales coaching may be the right option, and worth investing in either for yourself and/or your team.

As I look back over 2018, it is clear that my clients who have experienced significant growth in their business, are those who invested in sales coaching.  I’ve had the pleasure of working with some brilliant entrepreneurial minds and some incredible corporate sales teams who were open and willing to improve their sales skills.  As a result, this investment made a direct, positive impact on their business.

Too many times, I see clients who think they need to double their marketing budget to attract and secure new business.  But that’s not the case.  Chances are people already know what you do and the services you offer. It’s your efficiency in translating leads into sales that could use some help.

The questions you want to ask yourself are:

  • Are you skillfully maximizing your interactions with potential clients?
  • Are you looking for opportunities to enhance services to your existing base?
  • Are you planned and prepared to handle sales communications?
  • When’s the last time you’ve infused freshness into your sales processes?

As we move through our days, it’s very easy to get caught up in doing things, the same way day in and day out. But moving into 2019, there’s no time for comfort zones.  Challenge yourself and your staff to try new approaches to business.

Make sure that you are asking the following questions of yourself and your sales teams:

  • Are we asking the right questions?
  • Are we qualifying our leads the best we can?
  • Are we spending too much time with people who are never going to buy?
  • Are we treating objections to provide more information?

Yes, there are lots of questions to think about in this short piece, but now is the time to consider all of it and put it into action.  As we look at our strategic plans and marketing budgets for the next year, take into consideration that sales coaching just might be the winning formula for growth.

Wishing you all the best in the coming year, let’s invest in our growth. It’s time.

By Jody Euloth

Jody Euloth is the CEO of The Mesh Media Network and Founder of The Dynamic Soul of Selling. She helps entrepreneurs, business and sales professionals and creative visionaries get over their fear of selling so they can generate more revenue and make a bigger impact in business.

Social handles @jodyeuloth